What innovation?
The only thing that has changed/still changes about my service for TEN YEARS is that once or twice per year they arbitrarily raise my bill hoping I won't notice because "my deal expired" forcing me to call them, sit on hold for 30 minutes, and get a new "deal" that lowers the price back down to what I was paying.
Otherwise my internet has literally not changed at all in a decade.
The "free market" only fosters innovation and lower prices when there is actual fucking competition... You know... Business A offers 100mbit for $50... Business B offers 105mbit for $45 to take business A's business... Back and forth until eventually they are both offering the maximum speed they possibly can for the lowest price they can to maintain a profit.
For the vast majority of people, they have only one major ISP servicing their area and a bunch of slow and expensive local options.
So where is the innovation? The title II rules were in affect for the last year or two... So why in the thirty years of the internet before that did almost no "innovation" happen? Leaving us with massively inflated internet prices and absurdly slow speeds compared to pretty much every other developed nation on Earth?