You mentioned free to play coming to the West - our goal is to bring a very refined, high-quality model to that.
The first [element] is that it was a very all hands on deck process. The product teams - those with the most experience of the product, who had the most contact with the audience - led the charge and the technology teams and the traditional marketing and publishing folks were there as their partners. It was very much built around the idea of "how do we continue providing a triple-A quality service for an audience with a very specific idea of what triple-A and what "fair" looks like, while still making enough money for everyone to still have a job, and to be able to invest in products in the future?
It's been received very well by the audience - we've continued to deliver major updates every month and minor updates every week, as if nothing changed with the business model, as well as longer-term planning for things like expansions.
We’ve been busy!