Originally Posted by
Polybius
They already give it out keychains. And they can't ship physical items to digital viewers due to painfully obvious reasons. Tokens of appreciation have no rules, and people who've wanted to attend BlizzCon had been asking for a digital livestream for years. If you don't want to attend BlizzCon, regardless of the format, then it's not for you.
It's not just conventions that do it. For WoW, the promos that cost money so far: Mountain Dew, the Olympics, the Trading Card Games, Starcraft, Diablo III, Overwatch, year subscription, Recruit a Friend, Collector's Editions, Make-A-Wish, hurricane relief, and Blizzard store plushies.
WoW is not the exception. You see it in other games: Rift's Razer promo, Disneyland promos for VMK and Infinity, Pokemon within conventions, etc.
Music albums do this, and fans never complain and blame the distributor/artist for being unable to afford exclusive editions of new releases. Same with other promos. If you really want something, then you save up and buy it. You insist that you don't want them, but your persistence says otherwise. They've had digital items in every Blizzcon, all I have left to say is: better prepare next time, Illidan warned you throughout the entire xpac, as did every past Blizzcon.