“For example, in one implementation, the system may include a microtransaction engine that arranges matches to influence game-related purchases. For instance, the microtransaction engine may match a more expert/marquee player with a junior player to encourage the junior player to make game-related purchases of items possessed/used by the marquee player. A junior player may wish to emulate the marquee player by obtaining weapons or other items used by the marquee player.”
What i absolutely love about this is that it proves right all the people in wotlk who pointed out that in WoW people would look at top raiders in ogrimar , check their gear out and want to become better at the game so that one day they have access to similar gear as well. This would lead into better people applying for guilds as they would put more effort in learning how the game is supposed to be played
The counter argument was "you just want to be a special snowflake and get praise for your gear"
Turns out not only were these people not wrong about their claims but that companies use this human psichology element to make cold hard cash.
It might also explain why matchmakings in games often seem "broken" where one team just pummels the other especially in games like HoS