First of all, We haven't seen all the sets yet.
Secondly, Alliance Paladin set with the emblem of the lion on its chest, the same emblem that stormwind has. That's pretty much says 'Alliance' to me.
Thirdly, I'd rather have the tier 9 and have the same design shape as the DK or Warrior than some generic power-ranger looking crap we always got beforehand.
Finally, can I just point out something. Look at tier 8, and look at for example, the tier-gear compared to the non-tiered gear. Non-tiered gear, you have Tanking gear the looks of the warrior set, DPS gear the looks of the Deathknight set, and healing gear obviously the same as a paladin. If you wanted to be a tankadin or a retribution paladin, you'd have to look like either a warrior or Deathknight, especially regarding boots and belts where there aren't any that match the paladin tier 8.
In otherwords: THERE'S NOTHING DIFFERENT HERE, WE'RE STILL GOING TO LOOK LIKE THE OTHER CLASSES!
However, I'd still rather the sets look like they are now rather than have Blizzard waste time and money working on designing, building, animating and implementing 20 PvE sets and 10 PvP sets when they could actually spend time working on the game itself.
Complaining about the tier set looks mean you're nothing but graphics whores. Sorry, but that's the way you are.