It looks like what we say is actually important.. Quoted from Zarhym a well know blue. Heres the page it's on
http://forums.worldofwarcraft.com/th...1&pageNo=8#149
We're reporting everything we're seeing. We send regular community reports out every week to nearly everyone in the company summarizing the tone on the forums, as well as what players are discussing. Whenever big announcements take place (like the one Tuesday morning), we're giving almost hourly reports on what we're seeing. These reports are actually extremely important to a lot of people, all the way up to Mike Morhaime.
A community manager is not only responsible for relaying information to the community, he or she has an equally (if not more) important role in relaying community feedback to the developers and executives at Blizzard. We are the best link between the playerbase and those making decisions for the future of our company and games.