lol, why not? This seems like a very silly statement, for $2,800 you could get a killer gaming rig based around P67. If you honestly think P67 is somehow flat out *worse* than Z68, well I'm sorry, you're wrong on that count. Z68 has some features that is more towards making the overall computer less expensive, like the SSD Cache junk. I have a P67 board with a 128GB SSD and it is faster than any Z68 with an HDD with some little 40GB SSD as its cache. Also, the onboard video for Z68 didn't turn out quite that well, especially compared to AMD Llano. If you're going to make a gaming rig for $2,800, onboard video and SSD cache is not something you need.
So tell me, why shouldn't someone go for P67 if they have $2,800 to drop? Maybe Synthaxx will have a word with you.