My definition of cookie cutter is take some abilities from one part of the abilitie wheel (sword) and mix it with another (chaos magic).
The cash shop hasn't been released, and its also for cosmetic quality of life things. Things you don't need but if you want you can buy them. Funcom isn't expecting you to use it, its there because its there and since its there with a subscription fee, I predict that the items you can buy will be very cheap.The meh factor here is that it has subscription and cash shop that seems to be quite packed with features that will not be available in game you pay for monthly by default. Funcom should pick one ... either ppl pay subscription or they fund the game through extensive cash shop, dlc packs and similar.