I think that for the time and effort we put in for the fireland dailies, the rewards are not good enough.
365 items give me no motivation to work at doing the dailies.
The fact that it will take a few weeks to complete them when 378 drops from bosses and trash makes the gear somewhat useless for a lot of people.
Also for me I am a tailor and jc, and the patterns I could earn are pretty rubbish. For the other crafting professions the gear is 365 and will be pretty redundant soon.
I really think Blizz should make the items worthwhile both gear and pattern wise.