Has the infamous Apple logo overshadowed actual product quality?
Apple’s iPhone 5 is seeing heavy demand from consumers, even though they know absolutely nothing about it.
It's a testament to your brand name and image when a plurality of consumers are willing to buy your product without even trying it... or even seeing it with their own eyes.
So frenetic is the fever pitch that 35 percent of nearly 3,000 US consumers surveyed online said they would buy the iPhone 5 upon its release later this year, according to Experian’s PriceGrabber shopping website.
The survey of close to 3,000 people found that 35% were willing to purchase Apple's next-gen iPhone when it hits the market despite no information on the phone currently being publicly available.
Sources:
http://edition.cnn.com/2011/TECH/mob...html?hpt=te_r1
http://www.eweekeurope.co.uk/news/su...t-unseen-35119
An Apple fan holds his new iPhone 4 phone with glee on the day of its release in June 2010