I suspect I am the only one on this forum who thinks this way but, I really wish MMOs would trend away from this. Instead focus on making achievements and cosmetics from achievements the main form of reward.
For example, let's say there was, in addition to normal and heroic a master mode for Deadmines in WoW. Each boss would have an achievement and a few other achievements throughout the instance for each difficulty. There would be a meta achievement for the dungeon and its separate difficulties as well. Boss achievements would get you each a part of a costume, defias bandit, defias pirate, and finally vanclef armor. The meta would get you the helm for each set and a title. How you choose to look would broadcast what you have done. I mean, I would remove traditional leveling all together and have a statless level system where achievement points act as exp. So a level 90 would be like someone with 95% of all the achievements in the game complete and would have no advantages over a new player. I mean, I guess you could customize your build and stats but everything would be a +10 X / -10 Y sort of deal.
Rant, I know, but as it relates to wildstar, they are going to have competitive raiding with weekly boards. Gear always seems to fly in the face of true competition. /shrug