I somewhat agree, but there's a lot to be said for having that carrot on a stick (ie super elite gear and content to always strive for but few ever really attain). That is really a driving force for a lot of people in why they pay a sub every month, and is difficult to put a price tag on. If you could easily attain BiS quickly, and you did that... what would your incentive be to continue playing at that point?Really, there's no justification at all for spending more than 1% of the game development budget on stuff that only 1% of the players get the benefit of. That's just dumb