I don't get it, much like I don't understand how the majority of things become popular these days.
I've seen some of his videos.. there's nothing special about the dude except for the fact he has more money than the average gamer and he makes videos. I personally didn't find him to be a god-send at PvP (pretty sure he's admitted that himself).
Can I please get one of the fans in here to explain to me the love behind Swifty? His fans treat him like a Red Carpet celebrity. I still remember the day he got banned from WoW, made a video and the forums went absolutely nuts.