This small thing served as a part of a bigger picture
My guess is that they are croping the larger one into smaller parts...
the question is why?
(SideNote)
The Hair seems polished as if Photoshoped...
yet... you can achieve that just by dragin a nicely alpha channeled picture on a Plane Model... EZ stuff...
edit: bigger one... thing is getting posted on "3rd community use" upload image sites...
did we hit the spot ?
edit: turned out to be all fake