You pay a monthly fee to be able to log in to your account and play; nothing more, nothing less.
I hope people are capable of reading this and comprehending they are NOT entitled to ANYTHING aside from access to blizzard servers when they are not on maintenance.
Any content that is made for the Store would have never been made if the store did not exist - even the employees that made those Store items would have never been hired (or they would be fired) if the Store did not exist.