A russian company bought up the brewery that makes Pabst Blue Ribbon, which used to be considered a great beer, then a cheap bum drink, now its caught on again for "Hipsters" drinking it as a gag.
CBS was on top of it with the column though:
"The lame jokes from Logan Square to Brooklyn will all be the same: Take that, hipsters!"
They knew I would make a lame joke before I even knew!
The same company also made "Colt 45" and Shlitz beer. Poor Lando, his favorite beverage D:
As an aside, PBR is considered a high end expensive beer in Japan, which I find strange considering it tastes like watered down monkey urine to me.