Social media are ablaze with furious hate for the new "crowd preordering" mechanic used by Deus Ex: Mankind Divided. So basically, how it works is:
1. You preorder the game and are FORCED to choose between 3 mutually exclusive preorder bonuses that make the game easier, making your experience slightly worse;
2. You then tell all your friends to also preorder this game.
3. If enough people preorder the game, everyone who preorders gets something, like an exclusive mission (read: content ripped from the final game) and you might even be able to play the game 4 days early (read: get the ability to spoil the game to everyone who didn't preorder).
4. When the game releases for those that didn't preorder, they get to play an inferior version with less content and possibly even major story plotpoints ruined.
I did some research, there's a name for this. Ponzi schemes are when someone convinces several people to pay them, and then those people convince others to pay them, and it goes on and on until the whole thing falls apart in a pile of shit and lawsuits. In this case, Squeenix convinces people to buy the game in advance without knowing the quality of the game (possibly shooting themselves in the foot right there if the game turns out shit), those people then convince their friends to preorder (again with the risk of a downer ending) so they can get more rewards, and it goes on and on until the whole thing turns out to be a waste when not enough people preordered and the scheme falls apart in a pile of infulfilled promises and disappointment.
Am I too cynical? maybe. But we already had one Deus Ex game before that was an unwanted and unneeded shitfest, we don't want another. And yes, I am biased because this whole scheme is more anticonsumer than the whole of EA.
Here are some videos from 2 professional game reporters: