EQ was my first mmo, and while WoW has sucked all these years out of my life, I still feel like EQ is the one that still hasn't been lived up to. The reasoning is mostly the small stuff, the way the npc interaction was, the crafting, the first time I simply explored the world. Obviously it was before WoW so there was a lot that wasn't quite thought of or implemented.. but that's my mmo I guess. Very much looking forward to what they do with Everquest Next.
WoW has done a lot for me, cost me money, saved me money, made me money; cost me friends, made me friends. Ultimately, I'm not concerned about the amount of time I have wasted in this game, I enjoyed it much more than I would have spent my time otherwise (I'm sure).