If you c.b.a. to read this just skip to the big bold part at the end.
square brackets with a number in them, like [5], I use to point to a source. Just look for the number at the end of the post if you want to check my sources.
So, anyway.
I recently quit WoW some time ago and I was thinking the other day.
I paid them loads of money.
About $1000 (calculated over 6 years, $13 / month + some char transfers and stuff).
And thats just the monthly cost (+extra). Add to that $200 to buy the games/expansions.
This got me thinking about how much money they actually make.
For the sake of easy calculations I'm going to calculate from 10 million [1] subscribers (and thats low)
Did you know that if ~1/10th of all the subscribers bought Celestial steed that thing only made them $25 millon [2].
It probably took one guy about a week or two to actually make the mount (considering the animations is more or less a copy from hippogriffs afaik)
Same thing can be said about the rest of the things in the store, mostly downscaled models with old animations.
ICC was released 8 Dec 2009 [3]. Cataclysm was released (the shattering) 23 Nov 2010 [3]. Thats 11 month and 15 days (11.5 month).
During the almost the same timespan back in vanilla they did manage to release 3 major, 2 minor raids and 4 world bosses. (And they made much less money)
- Blackwing lair, 12 July 2005.
- Zul'gurub (also Arathi Basin), 13 September 2005
- 4 dragons of nightmare, 10 October 2005
- Ruins of Ahn'Qiraj + Temple of Ahn'Qiraj, 3 January 2006
- Naxxramas, 20 June 2006
And for some reference, TBC was released just over 6 month later, 5 December 2006
[3]
Assuming the avarage person pays $13 / month (cheapest subscription) they make $130,000,000 or $130 million evey month.
This is $1,495,000,000 ($1,495 Million or $1.495 Billion) between the release of ICC and Cataclysm where they released
virtually no new content (I'm going to assume that Ruby Sanctum was more or less finished by the time ICC came)
In the last 12 month, blizzard has had a revenue of $4,768 Million [4]. They have 7600 Employees [4]. Thats $627400 per employee. [4]
Thay've had a net income (pure profit) of $656 million [4] during that period (about 13.7% or total revenue).
Thats just about $21 per second.
This is ofcourse revenue from all their games (SC2, WoW, WC3, ect) but if we apply those 13.7% on the subscription revenue ($1,495 million) we get about $205 million.
Thats about 2/3rds of what it cost to make Star Wars: The Old Republic[5]. Thats a whole new game!
So..
Do you think that Cataclysm was a $205+ million expansion? :)
I reserve myself from any spelling/grammatical errors as english is not my first language. I also want to point out that number without citation is estimated
I have cited my sources and nothing I say is made up. Thus i will ignore all trolls and flameposts :)
Sources:
[1] Wow subscribers
[2] Celestial steed cost $25
[3] Patch dates
[4] Blizzard budget data
[5] SW:TOR delevoping costs