So, in order to get people out in the world, but not take away the convenience of queuing in the cities, I think Blizzard should reward those people that queue by going into the swirly gate thingy. Just like we queued for WSG all those years ago.
Of course the reward should be something like a sachet with the extremely rare chance of getting a rare mount or pet in it - just like the tanks get for queuing up. Some people may actually make use of it.