I think as a result of what the gaming community has seen with sw:tor, development cycles will be much shorter on upcoming titles. They have to be much shorter or run the risk of releasing with old ideas.
I think it's fair to say the majority of us left the other game looking for some new fresh game play (like it or hate it RIFT did give us new game play). I've asked myself many times should we commend or condemn BioWare for releasing a game that is on par with the current mmos.