Pete Hines, Bethesda‘s head of PR and marketing, said in a recent interview with Eurogamer that they “knew the reaction would be mixed” — largely because it wasn’t Skyrim: The MMO, which is what players wanted but would be impossible:
“I certainly felt that some people were going to expect Skyrim, but massively multiplayer, which, if we could have done that, we would have just done that, right? We would have just done Skyrim that lets you play with a thousand other people.”
According to the article, Hines also believed that much of the negativity surrounding the game came from some early descriptions by journalists but that players would eventually make the decisions for themselves.
“We’re going to give it time and give ourselves a chance to explain all the other things we’re doing, let people see it, let people play it. It’s a marathon, especially with an MMO…
“We want to keep informing, but get it to the point where people play it, because it’s just a wholly different thing experiencing when you play it versus when you watch somebody.”