I have only played one beta weekend and the stress test today, the max level I've reached with any character is 11 (opting to try different classes). Having a blast questing but these seem to me to be all introductory quests to get you started in the game. But what I am wondering is when do you start getting into quests that start the main storyline i.e. zhaitan has awaken. Sooo.... Has any lvl 30 done a quest that has hinted on Zhaitan?
When playing wow one of the biggest issues with raiding in cata was I didn't know who we were fighting in the raids and why should I even care about them. It seemed we were in there to take on random bosses for the loot only and not to develop or finish a story arc (with a couple of exceptions)
As much as people disliked WoTLK Arthus would turn up a lot during dungeons and quests. You felt like a story was evolving as you progress to the final raid. (excluding ToC which was pointless)
I like storydriven MMO's. Smaller arc's encompassed by an overall arc with subtle connections between them. I don't want to wait until levels 70-80 before Zhaitan is first talked about.