You see much fanservice only in shonen and ecchi shows(obviously). And since these types of shows are the ones that were the first to be introduced to western world, it's considered normal for anime to have clumsy girls with huge tits walking around everywhere, when it's not. My favourite anime so far have been Madoka, Steins;Gate, and Fate/Zero, and all three of them are from 2011/2012, and have pretty much no fanservice.