Blizz has always been teasing before a new big patch or an expansion, lifting the curtain for this and that, stirring up expectations (read adding resubs-keeping subs).
This time, we have seen blizzard employees with GC in front, being annoyed with the hype, they have themselves been creating, using words and sentences, and hinting the new "big unnaounced feature".
Now i for one am all for the feature, i think its great, and would have saved great many guilds from disbanding over the years would it have been implemented ealier but playing a hype down? It seems to me, that the "feature" blizz has been promoting, has been something else entirely, which was scraped.
Am i the only one seeing this unusual behavior from blizzard, thinking the same?