http://www.joystiq.com/2013/06/13/ea...-staying-dead/
"It's dead, it's dead, it's deep-sixed, it's at the bottom of the Mariana Trench," Electronic Arts' President of EA Labels Frank Gibeau stated [...]
"The amount of money that we made, it didn't replace the amount of frustration we put on our customers and it didn't offset the reputation damage it caused the company. So we said 'it's not worth it,' and so the idea was, look, 'don't do stuff like that anymore,'" said Gibeau [...]
"Do used game buyers of FIFA participate in Ultimate Team? Yeah. Is it possible they might buy DLC? Yeah. Frankly, we're being more nuanced and sophisticated about it. Before we used a blunt instrument. Now we're going to be like 'Look, they own it, they bought the disc and it's theirs. They have a legitimate right for not doing anything illegal.'" Gibeau continued [...]
[...]he said there was no conspiracy with Microsoft and he had no idea what Sony would do. He concluded, "At the end of the day, we're not going to replace [Online Pass]. It's not coming back. It's dead."