It's pretty much toast. Its reputation is tanked, all the hype they had built up years ago has long since faded, and they've alienated so much of their initial core audience over the years that they likely don't have many evangelists to work on bringing in new players to the fold.
They didn't need more resources (though it almost always helps), they just needed to dump Kern before he wasted 3 years overhauling the game over and over again while it was in beta (3 years of beta -_-).