How will Flex Raiding work in WoD?

[Krulani]

In WoD will Flex raiding be an equivalent to "Heroic" raiding (what is currently Normal difficulty) in gear drop iLvl and difficulty? Is it going to be an option for guilds who are trying to build up to a 20man roster while participating in "Heroic"/normal difficulty raids so that they can then move on to Mythic raiding when they clear Flex?

Basically, if that wasn't clear: Is Flex difficulty equivalent to Normal, or equivalent to LFR?

[Zarandra]

The wod normal is basically flex and heroic is normal

[eschatological]

"Flex" as a term is right out, as all modes (except Mythic) have Flex technology, so to call one Flex and the other not is a bit disingenuous.

Difficulty wise, today's Flex should be on par with WoD's Normals.

[Annarion]

If you're doing LFR now, you'll be doing LFR in WoD. If you're doing Flex now, you'll be doing Normal in WoD. If you're doing Normal now, you'll be doing Heroic in WoD. If you're doing Heroic now, you'll be doing Mythic in WoD. They bumped the names down a notch so they didn't have to call Flex Flex anymore since everything except Mythic is flexible.

[Krulani]

Thank you all for the answers. That completely clears it up for me. I did not realize that all modes below Mythic would have Flex capabilities. Excellent.