Your logic is fucking retarded. The equation of a material good that consumes resources to the shifting of a few bits in data that is already taking up space is preposterous.
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While I am outraged at the price and will certainly not be using the service myself (are you shitting me? $60? I could buy /several/ smaller Steam titles for that much!), let's look at this mathematically.
$60 is 10 hours of work at a $6/hour wage (which I believe is below minimum wage). Even with perfect play, is it possible to get an average of 9 levels/hour all the way up to 90? I really don't think so, and since that's /below/ minimum wage, your time is obviously more valuable, so it is perfectly reasonable and rational to use this service.
Nonetheless, this is a fucking pig-fisted (pigs don't have fists, I know) money-grab just like all their paid services are. It's fucking disgusting.