Originally Posted by
rda
First, LFR / heroic scenarios. LFR once a week or so, and skipping weeks. There were numbers on that, I think it was something like ~35-50% did LFR at least once, so perhaps 15-20% do it regularly.
Second, unrated PVP, specifically, BGs. There were numbers on that, too, I think it's something like 20-25%, totally comparable to LFR.
Third, and perhaps biggest, just leveling chars, leveling professions and fooling around in the world. Quite a lot of people never reach max level, there were numbers on that as well, they were significant.