This game will be the game of the year when it's released.
Why?
1) It's not a MMO which takes massive amounts of time to play.
2) It's visually appeasing unlike recent releases like Wildstar
3) It's easy to play
4) It's team based.
5) You get into the action. There's no waiting around. You get out. You can be ultra casual and still have fun.
6) It's not pay to win. You get enough gold and you can buy anything in the game. If you are casual and have money you can do that too. But, it doesn't help you win.
This is going to be the next ultra addictive game that will make the MMO obsolete. No one wants to pour years of their lives into MMOs anymore. People want the get in and get out fast paced game for their busy lives that makes SCHEDULING A GAME IMPOSSIBLE. That's the key thing people don't understand when it comes to games. Scheduling time for a game is SIMPLY IMPOSSIBLE FOR MOST PEOPLE.