So I'm sitting here thinking to myself "Don't get over hyped about anything they say, it can potentially all change before they launched the next expansion.". So I sat down and tried to think of how they could safely guarantee my confidence in purchasing their next installment. After all, frankly speaking for only myself... I've lost a great deal of confidence that they can deliver. I thought they got caught with their pants down with the roll out of WOD. It was admittedly (by them) a "launch now in its current form or take even longer thus elongating the "dry spell". Then after it was rolled out, we've gotten nothing but mislabeled (read: small) content patches, lost content (its debatable whether it was promised or not) and one other patch. I say this because the other "raid patch" was supposed to be released with the initial content.
What they could do to help me (the consumer) feel somewhat confident with their next installment:
1.) Only announce features that you have already coded and tested, so there is no more removal or changes to them other then small tweaks.
2.) Launch the next "expansion" at no cost to the consumer. Included will be the leveling process to either 105/110. Also include all class changes. This will allow consumers to get the feel of their favored classes and allow for an adjustment period. It also hands the consumer content to complete until the raids come out.
3.) Internally test future raids. What do people do when they go to enter a raid (at least on normal +)? They hop online looking for videos. Most "elite" guilds have an unwritten rule. They won't release kill videos until after the first five kills. This not only prolongs the "race' (which not a whole lot of consumers are invested anymore). But it also naturally prolongs the content life.
4.) You can sell the "Raid Patches" for $10/per (or its equivalent in Euros). What this does is stop the urge to put out expansions faster with less content in between. Now you can fully tell the ENTIRE story start to finish. Who gives a damn if an expansion lasts 3 yrs??? Your getting small, cheap hopefully worthwhile content patches the entire time. This allows them to take the time to really flesh out the storyline etc. And it gives them time as well to work on future installments. No real reason to wait until the last minute to throw it all together, so it should also naturally close the droughts of content between installments.
5.) Actually listen to consumers. Hey look, I love wow as much as I can only assume you, as Developers etc do. You do not HAVE to listen to all feedback in the sense of changing from your "intended path/wishes" for YOUR game. However I do URGE you to listen to proper feedback. I DO NOT want faster expansions. I truly only want engaging, entertaining and immersive gaming. I don't want Content Droughts, but I don't want to leave an expansion behind feeling like I've spent more money and gave up on a lot of quality. The answer isn't faster expansions, the answer is finding patches, content etc to fill the gap between your INTENDED expansions. There's no rule that an expansion should have x amount of patches etc.
6.) Use shit you already made! Would've rather chose two of my followers and actually ran a weekly scenario with them. Would've rather handed my followers my old hand me down gear and gear them that way vs. handing them a token. Just MY OPINION though. Basically this is where you throw in any content not having to do with a damn raid. Sad, I actually love raiding, but damn. I can't raid all day so I need other things to do.
These are just a few things, I in MY OPINION feel they would have to assure me of, or take steps to model after if they want my business in the future. I don't feel I'm asking a whole lot to be honest. I strongly feel they need to assure their consumers they are serious about the future. This is strictly not a "trust us" type of situation. And honestly, I just don't feel that they have given a appropriate apology as a company for the crap expansion we're currently in.