"The target becomes a Living Bomb, taking 612 Fire damage over 12 sec. After 12 sec or if the spell is reapplied, the target explodes dealing 306 Fire damage to up to 3 enemies within 10 yards."
Source: http://db.mmo-champion.com/s/44461/
Not saying this is a good way to AoE, but does this mean we could spam Living Bomb on a single target and have it continually explode?