What is wrong with people that say "$550 is justifiable because it's faster than the 580"... No, it's not.
If you keep raising prices just because it's faster, by the year 2020 we will be spending 1000+ dollars on single gpu cards.
Prices need to stay the same, or even LOWER over time. Not get more expensive. The 7970 should cost 350.
Then the 680, if it's faster, should be priced at 400 etc. Or perhaps even at 350 because the 7970 dropped to 300.
There's a reason there are so many console gamers, ffs. A god **** video card is the same price as TWO consoles.