Applaud Blizz for hearing the dps qqing about long queue times and trying to do something about it. For me personally, the reward isn't big enough to make me go out of my way to queue up more then once for my 70 valor but I am not a big pet or mount person. If blizz is willing to add rewards to the system to motivate then I think a better way to encourage tanks or heals to queue is a feat of strength title/mount reward. As a general perk, have the bag drop 20 valor tokens instead of consumables like flasks and gems. One of the real issues is that justice points are useless so if you make them
Title: I am a good little helper
Queue and complete 100 Cataclysm heroic dungeons while under the Call-To-Arms buff.
Reward: Some kind of Pet
Title: I am doing this for you. Not me
Queue and complete 250 Cataclysm heroic dungeons while under the Call-To-Arms buff.
Reward: Some really cool mount.