Price Changes for certain WoW EU Services on April 5
Originally Posted by Blizzard (Blue Tracker / Official Forums)
We carefully review the prices of our games and services in all currencies on a regular basis, and we occasionally need to make changes based on regional market conditions. Considering this, we’d like to let you know that we’ll soon be adjusting the European prices of some of the optional services available for World of Warcraft.

The new pricing, detailed in the list below, will start on April 5. Subscription prices will not be affected.
Item

Current Price - Euro

Price from Apr 5 - Euro

Price from Apr 5 - GBP

Name Change

€8

€10

£9

Helms

€12

€15

£13

WoW Token

No change

No change

£17

Character Transfer

€20

€25

£19

Race Change

€20

€25

£19

Mounts

€20

€25

£19

Premium Mounts

€25

€30

£27

Pet & Mount Bundle

€26

€30

£27

Faction Change

€25

€30

£27

Guild Transfer

€30

€35

£30

Guild Faction Change

€35

€40

£35

Character Transfer & Faction Change

€45

€55

£46

Character Boost

€50

€60

£49

Guild Transfer & Faction Change

€55

€65

£55

This article was originally published in forum thread: Price Changes for Certain WoW EU Services on April 5 started by chaud View original post
Comments 224 Comments
  1. mmoc133ea5993d's Avatar
    Quote Originally Posted by Alfador View Post
    I'm guessing concepts like inflation and exchange rates aren't things you're familiar with.
    I`m guessing you not realised these things are cost literally nothing. One cost when they programmed the automatic system and that`s it....asking money (any amount) for them is a painfully obvious greedy movement...exchange rates? for what...no product should shipped, no price for any materials....just pure greedyness
  1. Onikaroshi's Avatar
    Quote Originally Posted by TirionFordring View Post
    Some smart alecs are mentioning "inflation" as a driver, ast time I checked those things also impacts US and Asia, also Blizzard EU has offices in Ireland and France. Both of which have reduced tax on tech companies, especially Ireland. So why are British and EU subs being penalised again? The fact of the matter is that a £7 rise in an essentially automated transaction which is handled by a backend server is extorion. Plain and simple! Micro-transations are meant to be just that "micro", but with the recent guild crisis affecting multiple servers and WOW token replacing subs as an option, this will only drive the following things up:

    1. Loss of players as many will not bother to pay £55 for a soft service, £55 can get you a semi-decent pair of running shoes for JD SPORTS
    2. WOW token price will sky rocket impacting game economy
    3. Gold sellers will become common again, gotta buy them tokens somehow
    4. Boosting services will become more frequently used, £49 for a character boost? Are you serious, this is a SOFT service, no hardware, no exchange of goods just a few lines of code. The increase is unjustified and prue and simple corporate greed on the part of Blizzard. You can buy a top title game on steam or Amazon for £50.

    ce la vie, greed, confrom, consume and obey like the nice little lemmings we are!
    We've been paying these prices since the start in the US, and no one batted an eye. Are they high for what they are? Sure, but don't argue people won't pay because they will.

    For a long time the cost were about equal, but since at least 2015 the euro price has been less, surprised it took this long
  1. mmoceff7c3a265's Avatar
    Quote Originally Posted by azurrei View Post
    Over the last few years, especially after "brexit" the dollar has been a lot stronger vs the Euro and Pound...Blizzard's target price for services is based on the US $ prices - it makes sense that they are adjusting prices to reflect the stronger dollar (after waiting some time for stability.)

    In simple terms - pounds/euro converted to more dollars in the past...now they convert to less dollars so they need to raise prices in euro/pounds to compensate.
    No It does not make sense... We are Gamers. Normal People you know? The overwhelming Majority of Blizzard Customers doesnt have a Ferrari or own a House.... We already pay per Month increasing this is just a fucking scumbag Move by Blizzard... or should i say ACTIVISION ? Even more so when you realize how little they do for Dead Realms

    Most expected it to go down not up. What a fucking Move by them

    And dont give us the "Dollar-Euro" Bullshit. This is just milking and pure Greed
  1. Tarx's Avatar
    Why increase the cost for servises alread was much expenciev people in europe are poor and you ask for more money
  1. mmoc4a3002ee3c's Avatar
    This stuff should not be paid services to begin with.
  1. Super Kami Dende's Avatar
    Quote Originally Posted by Zan15 View Post
    please explain how a 1.8% increase in rate differentials over the last two years require increases of over 10%. When inflation is on average 1.1-2.1%.

    Cost are non exsistant on the process, development already paid for 10x over, and servicing these automated items are next to nil cost.


    oh basic economics tell us, PROFIT.
    Because it isn't based on inflation alone, it is also based on the Currency Strength in these Areas vs the Currency where the Company is ran.

    As I said, Look at these people that don't understand basic economics.

    - - - Updated - - -

    Quote Originally Posted by xqt View Post
    And dont give us the "Dollar-Euro" Bullshit. This is just milking and pure Greed
    "DON'T GIVE US THE EXACT REASON AS TO THE OCCURRENCE WE JUST WANT TO BE MAD ABOUT STUFF!"
  1. Nakotsu's Avatar
    Quote Originally Posted by Les Grossman View Post
    Guild transfer and faction change costs about $95.00 Canadian.

    Jesus.
    just to pee them off id have a guild of 500 and do it each time.
  1. Jaylock's Avatar
    Quote Originally Posted by Aeula View Post
    Greedy bastards. I was going to renew my sub for a month to try 7.2 but fuck any chance of that happening now. I'll be getting my WoW fix elsewhere. For free.
    Would you and people like you stop with the "greedy bastards" bullshit?

    Blizzard is a BUSINESS. What is a business' primary objective?: TO MAKE A PROFIT.

    PLUS, those services are completely *GASP* OPTIONAL *GASP* and is not essential to playing the game. Your monthly fee is not going up so why is this an issue?
  1. TheVaryag's Avatar
    Quote Originally Posted by chaud View Post
    Price Changes for certain WoW EU Services on April 5
    Originally Posted by Blizzard (Blue Tracker / Official Forums)
    We carefully review the prices of our games and services in all currencies on a regular basis, and we occasionally need to make changes based on regional market conditions. Considering this, we’d like to let you know that we’ll soon be adjusting the European prices of some of the optional services available for World of Warcraft.

    The new pricing, detailed in the list below, will start on April 5. Subscription prices will not be affected.
    <table class="listing sortable news-table item-table listing-items db-filter mmoc-listing b-table b-table-a"> <tbody> <thead class="b-table-header j-listing-table-header"> <tr> <th style="width:40%;">Item</th> <th><p><strong>Current Price - Euro</strong></p></th> <th><p><strong>Price from Apr 5 - Euro</strong></p></th> <th><p><strong>Price from Apr 5 - GBP</strong></p> </th></tr> </thead> <tr class="mmoc-listing-row"> <td style="width:40%;"> <p>Name Change</p> </td><td> <p>€8</p> </td><td> <p>€10</p> </td><td> <p>£9</p> </td></tr><tr class="mmoc-listing-row"> <td style="width:40%;"> <p>Helms</p> </td><td> <p>€12</p> </td><td> <p>€15</p> </td><td> <p>£13</p> </td></tr><tr class="mmoc-listing-row"> <td style="width:40%;"> <p>WoW Token</p> </td><td> <p>No change</p> </td><td> <p>No change</p> </td><td> <p>£17</p> </td></tr><tr class="mmoc-listing-row"> <td style="width:40%;"> <p>Character Transfer</p> </td><td> <p>€20</p> </td><td> <p>€25</p> </td><td> <p>£19</p> </td></tr><tr class="mmoc-listing-row"> <td style="width:40%;"> <p>Race Change</p> </td><td> <p>€20</p> </td><td> <p>€25</p> </td><td> <p>£19</p> </td></tr><tr class="mmoc-listing-row"> <td style="width:40%;"> <p>Mounts</p> </td><td> <p>€20</p> </td><td> <p>€25</p> </td><td> <p>£19</p> </td></tr><tr class="mmoc-listing-row"> <td style="width:40%;"> <p>Premium Mounts</p> </td><td> <p>€25</p> </td><td> <p>€30</p> </td><td> <p>£27</p> </td></tr><tr class="mmoc-listing-row"> <td style="width:40%;"> <p>Pet & Mount Bundle</p> </td><td> <p>€26</p> </td><td> <p>€30</p> </td><td> <p>£27</p> </td></tr><tr class="mmoc-listing-row"> <td style="width:40%;"> <p>Faction Change</p> </td><td> <p>€25</p> </td><td> <p>€30</p> </td><td> <p>£27</p> </td></tr><tr class="mmoc-listing-row"> <td style="width:40%;"> <p>Guild Transfer</p> </td><td> <p>€30</p> </td><td> <p>€35</p> </td><td> <p>£30</p> </td></tr><tr class="mmoc-listing-row"> <td style="width:40%;"> <p>Guild Faction Change</p> </td><td> <p>€35</p> </td><td> <p>€40</p> </td><td> <p>£35</p> </td></tr><tr class="mmoc-listing-row"> <td style="width:40%;"> <p>Character Transfer & Faction Change</p> </td><td> <p>€45</p> </td><td> <p>€55</p> </td><td> <p>£46</p> </td></tr><tr class="mmoc-listing-row"> <td style="width:40%;"> <p>Character Boost</p> </td><td> <p>€50</p> </td><td> <p>€60</p> </td><td> <p>£49</p> </td></tr><tr class="mmoc-listing-row"> <td style="width:40%;"> <p>Guild Transfer & Faction Change</p> </td><td> <p>€55</p> </td><td> <p>€65</p> </td><td> <p>£55</p> </td></tr></tbody> </table>
    As If Blizzard weren't able to already get so much bloody money out of their "Loyal" fanbase, now they're milking for more. Jebus christ on a pike, so bad Blizz, so bad. You're not giving yourself good PR here.

    Can you like stop charging people over 50 bucks for like less than 200 cards In Hearthstone, over 50 bucks for an expansion on WoW, plus 13 euros sub per month for the privilage of being able to grind artifact power and legendaries? And then still suck at the game due to RNG screwing us over? No...? Cant we please do that and be consumer friendly?

    So far only Overwatch Is a fair price, what was It, 40 bucks? Or 30 for the game? And the crate drops are cosmetic so who cares, you can get them easily over time and with patience anyway. I'm getting the best value out of Overwatch so far
  1. mmoc029e10d7f3's Avatar
    What annoys me is that all of these services are just air. Doing one of these costs them absolutely nothing, that's why you can do all that on ptr as much as you want. The only problem is if everything was free everyone would server hop all the time. I'd understand these prices if you got lets say one server hop or race change for a year of subbing.

    This is just fucking greedy.
  1. mmoc61b8681786's Avatar
    No smart move ... I am already set to quit after this expansion ... so go ahead blizz ... but will not do you any good
  1. Zan15's Avatar
    Quote Originally Posted by Darth Dracula View Post
    Because it isn't based on inflation alone, it is also based on the Currency Strength in these Areas vs the Currency where the Company is ran.

    As I said, Look at these people that don't understand basic economics.

    - - - Updated - - -



    "DON'T GIVE US THE EXACT REASON AS TO THE OCCURRENCE WE JUST WANT TO BE MAD ABOUT STUFF!"

    So even after exchange rate has only increased 1.8% and inflation is sub 2% over the last two years.....we don't understand basic economics to substantiate 10-15% price increases.

    ah, got ya.
  1. Aeula's Avatar
    Quote Originally Posted by Jaylock View Post
    Would you and people like you stop with the "greedy bastards" bullshit?

    Blizzard is a BUSINESS. What is a business' primary objective?: TO MAKE A PROFIT.

    PLUS, those services are completely *GASP* OPTIONAL *GASP* and is not essential to playing the game. Your monthly fee is not going up so why is this an issue?
    It's gone up in the past. There's making a profit and then there's treating your customers like shit for the sake of making a profit. I doubt you'd be so forgiving it the price hike applied to the US too.

    I can get a better or equal service for less money. Sometimes for free. Blizzard upped their prices because they knew they could, not because of 'market conditions'.
  1. Onikaroshi's Avatar
    Quote Originally Posted by Hezar View Post
    They should raise monthly fee to 25€ while they are at it. That would remove some of the undesirables from the game.
    Eh, 20 to keep up with inflation since 2004 would do just fine.
  1. Zan15's Avatar
    Quote Originally Posted by Jaylock View Post
    Would you and people like you stop with the "greedy bastards" bullshit?

    Blizzard is a BUSINESS. What is a business' primary objective?: TO MAKE A PROFIT.

    PLUS, those services are completely *GASP* OPTIONAL *GASP* and is not essential to playing the game. Your monthly fee is not going up so why is this an issue?
    and customers have the right to both be upset and push back against price increases.
    in the end they also have the right to quit or not use services.
    they can even organize against the corporation to get them to back off the price increases.

    isn't life wonderful that it's still fair on both sides?

    p.s its not optional when you want to raid and your server is dead.



    there's making a profit, but that is not what they said. they said it was just to offset cost and increases. I did not expect them to tell the truth being a business and all
  1. Onikaroshi's Avatar
    Quote Originally Posted by Aeula View Post
    It's gone up in the past. There's making a profit and then there's treating your customers like shit for the sake of making a profit. I doubt you'd be so forgiving it the price hike applied to the US too.

    I can get a better or equal service for less money. Sometimes for free. Blizzard upped their prices because they knew they could, not because of 'market conditions'.

    Except the prices will now equal US prices (give or take a buck) unlike the last 2+ years where the EU has paid LESS (respectively, via exchange rates) than the US.
  1. Aeula's Avatar
    Quote Originally Posted by Hezar View Post
    They should raise monthly fee to 25€ while they are at it. That would remove some of the undesirables from the game.
    Honestly I hope they do. I want this game to crash and burn so a better MMO with more reasonable prices can take it's place.
  1. Jaylock's Avatar
    Quote Originally Posted by Zan15 View Post
    p.s its not optional when you want to raid and your server is dead.
    Hmm... last time i checked raiding is able to be done *GASP* Cross Server!

    And Mythic raiding? Yeah, that applies to maybe .01% of the population? And not even that for those who want to raid but are on "dead" realms.
  1. BrotherGriMM's Avatar
    So this is absolutely insane.. If they had really looked at the market they would have realized that these services are amongst the most expensive of any MMO running today. Whilst WoW is far more popular there are others that play Very well and are popular enough to keep going and expand (Such as Final Fantasy). To those claiming the subscription price is not going up.. well it went up in WoD (in the UK at least) making it the most expensive subscription going out of successful MMO's as well. Comparing the prices from WoW to FF - Sub price WoW £9.99 per month - FF £8.99. Race Change Wow (under new pricing) £19 - FF £5.75.

    Other service price difference is very similar.

    For a group with the resources that they have that claim to have done so much research.. they are really off point and even my 2 mins of google fu can see that. WoW sub count has been going down for a while and only occasionally gets spikes in subscribers whereas other games are gaining at a constant rate at the moment. When will companies learn that the way to combat reduction in player base is NOT to just jack up prices to compensate? You need to deliver a good product that players want at an affordable rate!
  1. mmoceff7c3a265's Avatar
    Quote Originally Posted by Darth Dracula View Post
    Because it isn't based on inflation alone, it is also based on the Currency Strength in these Areas vs the Currency where the Company is ran.

    As I said, Look at these people that don't understand basic economics.

    - - - Updated - - -



    "DON'T GIVE US THE EXACT REASON AS TO THE OCCURRENCE WE JUST WANT TO BE MAD ABOUT STUFF!"
    oh boy when someone doesnt understand that Blizzard is simply milking their Customers

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