Activision Transferring Publishing Rights for Destiny to Bungie

They were doing a great job and then Activision-Blizzard ATVI execs decided to stick their grubby hands into a pot they didn't belong in.

Originally Posted by jasdasm

cancer needs to get removed. so cancer is the right word

No it's really not.

Comparing a fucking icon and some letters on a launcher to a terminal illness is just flat out morbid to say the least.

The lols are real !

"Guys stock holders don't influence developers." ~naive sweating liberal

Bungie is jumping ship from Activision stock holders trying to focus more on mobile games. Or maybe they're suicidal and starting their own mobile projects.

Either way mobile is ruining the industry. "B-but its profitable in Asian countries!" Because having your own PC is a luxury due to power consumption requirements so its cheaper and easier to own mobile devices. These countries have overpopulation issues ontop of underdevelopment in regions and could never meet the demand for PC market when its easier just to install cell towers and solar panels.

If Blizzard separated from Activision, what would the doomspeakers have to blame for everything...?
No matter how people spin it, Blizzard's still the ones designing the content, and BfA is simply not consumer-friendly.

They could give us expansions like MoP and Legion despite Activision, so I'd say Blizzard is the one dropping the ball.

That cost cutting machine is working overtime I see. Destiny3 might actually be good but the name has already been tarnished.

Originally Posted by lyphe

I wish Blizzard could simply do the same, but they cannot under the current structure. You'd essentially need to spin Blizzard off into it's own company again, but even then, Activision could hold onto most of the shares and thus retain control. But it would be a step in the right direction. I'm certainly not sure there are beneficial synergies that exist right now, or none that are visible. It could actually be in the interest of both to separate again. Not all corporate marriages work out as intended when you have two very different cultures. A smart CEO would recognize this.

There are no "shares" of Blizzard. Blizzard is owned 100% by ATVI. It has nothing to do with structure - they own the entire company. And will continue to own it, unless they decide to sell it, or shut it down, like they did with Sierra.

God, how much i would love it to read that statement from Blizzard. With Brack as formerly Captain of WoW and now President, this would be golden times for WoW players. Think of a president and a studio driven by developers and WoW fans like Ion or Allen, that NOT has to serve shareholders and follow the new financial aspected leads (see Variety article), but instead are free to do what THEY think its best for the game and the dedicated fans. Instead whats best for the quarter numbers and profit.

Cheesus, that would be so good.

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Originally Posted by Onikaroshi

Not that simple, Bungie was still a separate entity. Blizzard Entertainment as a company no longer exists, they're not "owned by Activision" they are wholly a PART of the Activision Blizzard company. All the devs could break off and form their own company, but they would lose all the IP that is owned by ActiBlizz as well as the ability to use Blizzard as a namesake.

yep. thats the problem. sadly.

Originally Posted by TOM_RUS

Blizzard should leave Activision as well. Because fuck activision and Bobby Kotick.

Bungie's relationship with ATVI is entirely different than Blizzard's. I'm not even going to explain it because you clearly don't want to know but it's been explained about a billion times over the last couple of years.

You could read post #61 in this thread. That explains it pretty well.

Second thought: There's a remarkable lack of awareness that all of this could very well be kabuki theater for ATVI turning loose a studio that released an underperforming sequel to a major title. ATVI severs relations with Bungi two years early and allows Bungi to save face. It's possible.

while Activision will increase their focus on owned IP projects.

"While Activision fucks off back to their own messes."

Originally Posted by Gadzooks

No. This gets posted constantly, and here we go again.

There are multiple companies in the mix here.

Activision Blizzard is the parent company. I refer to them as ATVI, because that's their stock symbol. They own all of the other companies under discussion. The entire purpose of ATVI is to own other companies, which is why it's defined as a parent company, and holding company. They have their own offices, and staff.

Blizzard Inc, a game publisher and studio, is owned by ATVI. They have their own offices, and staff.

Activision Publishing, which publishes games made by studios it owns or has deals with, is owned by ATVI. They have their own offices, and staff.

King Gaming, which makes Candy Crush, is owned by ATVI. They have their own offices, and staff.

If you work for Blizzard, your paycheck says "Blizzard, Inc.", not "Activision-Blizzard".

The are distinct legal, financial, and managerial reasons for these distinctions. Blizzard Inc. exists, as does Activision Publishing. They are not one and the same with ATVI. When Activision Publishing merged with Vivendi, Bobby Kotick stepped down as CEO of Activision Publishing, and took on the new role of CEO of ATVI, which was formed to hold the companies that were joined in ownership in the merger. They could have called the parent company "Activision-Vivendi", just as easily, but the assets that mattered were the Activision and Blizzard companies - the merger also transferred ownership of Sierra Online to ATVI, and was subsequently shut down, for all intents.

This happens all of the time in other industries. Go look at who Nestle owns, for instance. Nestle owns many, many subsidiaries, some that operate just like Blizzard does, under their ownership. Blizzard Inc. is a self-contained unit, business-wise - they make and publish their own games, and it makes much more sense to keep it that way, regardless of who owns it - and up until the last couple of years, were doing a pretty good job.

exactly this.

i only disagree to last part, since its totally normal that the shareholders of parent company offer expectations for the sub companies, which leads to „directions“. ofc the subs acting on their own, make their descisions and design on their own. but if parent company wants a slightly change in „direction“, they will do.

Originally Posted by MalfLFT

Good, if they could just sell Heroes of the Storm as well so it can be revived.

To die a slow death the game was less popular than overwatch which was a brand new ip with new character. Heroes on the other hand had free advertising from other games character but still failed. Heroes is a shit tier game that needs a rework to be succesful. The problem with heroes is that blizzard is in love with heavily team based games nobody who plays a moba like the team aspect or at least the majority.

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Originally Posted by Queen of Hamsters

If Blizzard separated from Activision, what would the doomspeakers have to blame for everything...?
No matter how people spin it, Blizzard's still the ones designing the content, and BfA is simply not consumer-friendly.

They could give us expansions like MoP and Legion despite Activision, so I'd say Blizzard is the one dropping the ball.

They need to just revert the game back to mop add new dungeons and mythic+ and everything would be gravy. It was the last time pvp was fun because there was actual counterplay to everything but the aids that was hammer of justice. I seriously hopes it removed from the game next expansion fucking cancerous spell.

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Originally Posted by ImpTaimer

"Guys stock holders don't influence developers." ~naive sweating liberal

Bungie is jumping ship from Activision stock holders trying to focus more on mobile games. Or maybe they're suicidal and starting their own mobile projects.

Either way mobile is ruining the industry. "B-but its profitable in Asian countries!" Because having your own PC is a luxury due to power consumption requirements so its cheaper and easier to own mobile devices. These countries have overpopulation issues ontop of underdevelopment in regions and could never meet the demand for PC market when its easier just to install cell towers and solar panels.

You do know mobile game is the future not because it's cheap but because it can be done anywhere. All they need to do is get better controls and graphics than pc is fucking dead same with console. Mobile devices are just pocket sized computers anyway. This is like complaining about crt being dead.

Originally Posted by arandomuser

yay no more microtransactions in destiny 2 WOOOH

Ehh.. expect more microtrabsactions. Now that they're not a part of activision anymore they need money all the more. Destiny is free to play you know. I expect a subscription model might show up as well with some added benefits

Originally Posted by Queen of Hamsters

If Blizzard separated from Activision, what would the doomspeakers have to blame for everything...?
No matter how people spin it, Blizzard's still the ones designing the content, and BfA is simply not consumer-friendly.

They could give us expansions like MoP and Legion despite Activision, so I'd say Blizzard is the one dropping the ball.

activision and blizzard where merged like 4 years before pandaria released so..... in fact blizzard hasn't had a high quality expansion since they were their own entity....wrath of the lich king. activision merged with blizzard, july of 2008. the shit storm cataclysm was released in july 2009. pandaria in 2012.

Originally Posted by arandomuser

yay no more microtransactions in destiny 2 WOOOH

This gets thrown alot. Did you know that Bungie was the one that insisted Eververse system should be implemented in D2.

Originally Posted by foofoocuddlypoopz

You do know mobile game is the future not because it's cheap but because it can be done anywhere. All they need to do is get better controls and graphics than pc is fucking dead same with console. Mobile devices are just pocket sized computers anyway. This is like complaining about crt being dead.

Mobile gaming will continue to be popular, but it's not going to kill console and PC, they have separate, valuable, positives.

I would pose a question: What is happening at Activision?

We've been getting rumors and/or reports of cost cutting within Blizzard. Now Activision sells Destiny rights back to Bungie. Is the company really in such a terrible state that they're now selling off IP's?

Originally Posted by Jonsse

I would pose a question: What is happening at Activision?

We've been getting rumors and/or reports of cost cutting within Blizzard. Now Activision sells Destiny rights back to Bungie. Is the company really in such a terrible state that they're now selling off IP's?

More like cutting costs of a failed franchise.

Originally Posted by Onikaroshi

Mobile gaming will continue to be popular, but it's not going to kill console and PC, they have separate, valuable, positives.

It we'll it's just a mobile pc. There nothing stopping mobiles games from getting the graphical settings and controls of pc but hardware and design issues. Mobile game we'll be killed by virutal gaming. The computer is just evolving honestly.

They have separate values now but there is nothing stopping mobile gaming from taking every advantage pc has. Hardware is hitting a development wall. Cpu are already at 10nm or less and can only improve so much same with graphics cards. A lot of what we see today is gonna take a completely new form. Cpu makers are already dicusses the next step.

Originally Posted by foofoocuddlypoopz

It we'll it just a mobile pc.

Not for a very very long time, not in our lifetimes.