Its fun reading about this game
From what I can see it pretty much looks like a quick cash-grab from the developers; Re-skin the War Inc engine to keep development costs down, take advantage of the popularity of DayZ, sell it at a low retail price and add microtransactions.
And since the game is at the top of the steam sale chart, it looks like they succeeded
Now the question is if they will continue to develop the game. Considering the amount of hate the game is getting, Im going to bet that they wont.