Originally Posted by
PACOX
I stopped for 5 min, it was pretty crazy from a promotional POV. Some celebs and rappers were already on Twitch, expect a lot more to come...for better and for worse.
The most, exciting I guess, its mainstream proof that these independent content producers (lucrative twitch/youtube streamers) dont need major production companies behind them.
Big business content producers can no longer write off streamers as just "a couple of people who got lucky". Consumers eat up content, that content doesnt have to come from corporate execs. Hell, Drake and Travis Scott were first written off for not having big execs backing them when they first started.