Yeah, and the average "pleb" sees "a billion pounds" and thinks "that's like all the money in the world", when it is pocket change when you compare it to, say, the entire economy. Very easy to scare people by talking about large sums of money that they can't really comprehend. Like that 350M per week that is supposed to be going to the NHS (it won't) would only increase the NHS budget by about 15% (comparable to about three years of Tory austerity cuts).