No the story seem incredibly unlikely because if you make a ven diagram of maga "good ole boys" and one of people who watch empire the circles are in different rooms. You add to that the attack supposedly occurred when it was -20 without windchill and now apparently they took the time to bite him at that temperature then put a rope around his neck and during all this he somehow didn't drop his phone and they didn't bother to knock it out of his hands. Well I have an invisible mute unicorn to sell you if you actually believe that. Extremely likely to be a publicity stunt.
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It's not as bad however it further ratchets up racial tensions which are already at a boiling point in this country.