Normally, you're 100% right. But there are certain instances where it's wiser not to follow the traditional wisdom and try something outside of the box. IMO this is very much one of those times, especially since the "DO NOT TALK TO PRESS" emails got predictably leaked and ended up making them look even worse.
Because realistically, the overwhelming majority of staff won't be talking to press anyways, so only a fraction of the studio would likely be talking. And it would signal that BW is putting their developers and staff first and that the article was the kind of public kick in the rear that they needed to shape up their practices. There would need to be a chat with developers beforehand - a quick all-hands meeting or an email saying that folks can talk to press only about topics related to the article as long as they're not going into other areas. But this is an instance where "radical transparency" can absolutely be of some value.