Originally Posted by
PACOX
If you want to analyze TLJ, it's polarizing but not technically a failure. What you have are a lot of strong opinions for and against it that cancel each other out.
While the movie did do well enough with tickets sold it did destroy the merch sales even more than AotC. Remember that SW lives mostly from the merch sales. And those tanked.
Hate to say it, TLJ is the strongest movie of the trilogy. TFA is just a remake and TROS is loathed among those who both loved and hated TLJ.
It sold merch. It made money. It got people talking about SW.
No.Yes.Yes.
Shareholders view TROS (and unfortunately Solo) as the failures of the Disney movies, not anything before and including TLJ.
Meanwhile the shows practically sold Disney+ for Disney (we ignore Resistance). The comics did as well as comics can do in a down market for comics. They made 3 major games, 2 sold well enough with one being extremely praised.
They dedicated an entire park to one franchise.
That does not sell well enough. They only made some money by jacking up the prices, but attendance-numbers were flat or down before Covid19.
I don't think Disney is exactly worried about SW making them money.
The drama that seeps out indicats otherwise. I am not talking about the fans arguing on the internet, i refer you to Kennedy more or less getting kicked off the set of The Mandalorian.
There current SW is completely based in print material. That's how much faith they have in the franchise - they are pushing the IP in a medium that does not make much money because they know it will still be a cash cow.
That is actually not a good sign business wise. While they do need to keep printing to show us customers that SW ist still alive, putting such an important IP on basically life-support by using the least-important medium says otherwise. Even you can't claim that the comic book industry is as big and as important than it once was. Cinema, TV and games have decimated it before Covid did its thing. It's the MCU that brings in the big bucks, not the comics. The same way of thinking applies to SW and those movies failed in comparison.
Marvel is a much bigger and more established market than SW. Prior to Disney, SW was a niche and fading market for nostalgic toy collectors and people who still messed with the books. Meanwhile Spider-man is one of the most recognized characters in the world. Most of Marvel's iconic characters, see the Avengers, are much old than a Skywalker. You have a universe with hundreds of stories that can be retold versus one that was gatekept by one man and last major stint in pop culture didn't go so well. Of course Marvel is an easier sell for them. Nothing about the MCU is original. Meanwhile Disney has put in a lot of time and effort (outside of the ST) to define the SW universe.
No. Prior to the Marvel Cinematic Universe Star Wars was the bigger IP of them. Computer games, comics, and books that dwarfed everything Marvel was until then, and that was barely a decade ago. I am not talking about the qualities of the stories (both sides have good and bad ones) but the size of the whole.
Yes, Spiderman is amongst the widest known superheroes (with Superman and Batman), but not the Marvel brand itself.