You enter a world quest that is supposedly pvp and you may be immediately ganked by an entire raid of the other faction : and before a genious says "make a group" this isn't a game that allows it easily since at the same time you may queue for dungeons and whatnot.
Let me design the game for you since you are incapable: when someone enters one of these zones then flag them to be duels or at least 2 vs 1s and not whole effing raids vs 1 person literally.