Saying BLIZZARD means you're throwing it in as a whole, all employees all investors, no one cares about wow. Which just isn't true.
I'm sure majority of the employees care, i'm sure majority of the higher ups also care. It's hard to watch John Hight in all his interviews and say he doesn't care when he has more enthusiasm and excitement then all of MMoC combined.
But there's nothing they can do, orders come from the very top.