Call the wambulanceDid you even think before writing that? No, seriously. "Make it free". And how would Blizzard pay for everything in WoW, then? Maybe make the game actually pay-to-win by putting actual tier gear in the cash shop for actual real life currency, and flood the AH with all the cosmetic items in the game, having them be earned solely thorugh the cash shop instead of by playing the game like it is right now? All the mounts and pets you can build in the forge of creation in Zereth Mortis? Instead of finding the schematics around, guess what? Gotta pay real dollars to buy them off the cash shop now!