Originally Posted by
exochaft
Ultimately, it's because Disney either loses money or doesn't make enough money as it intends. Disney heavily intended for the MCU movies and shows (as well as Star Wars) to be the main driver for their streaming service... and they're losing billions of dollars constantly from their streaming service according to their own data. When it comes to the movies, looking at the gross totals alone isn't a good metric as the price of tickets and inflation have soared as of late and over time; accounting for such things, we're seeing roughly 40% less people seeing MCU movies (aside from No Way Home, which was technically a Sony production, so Sony gets most of that money). This isn't even getting into the fact that the advertised budget for these films is likely vastly underestimated, especially when you start to factor in movie delays, reshoots, etc. Furthermore, when you account for where the money's coming from and the bills Disney has to pay, an MCU movie is lucky to break even. At best, Disney probably thinks it's not making enough money from the MCU; at worst, Disney is actually losing money from their MCU movies.
Right now, Disney's revenue is being heavily carried by its theme parks. Despite that, they still fired their former CEO on a Sunday night while he was at an Elton John concert... which is not something a healthy company does when it thinks everything is going swell. Part of the problem is that a lot of the upper management at Disney as weeded out opposition so there isn't any internal challenges of substance. It's one of those self-installed regimes that everyone complains about from other large corporations, yet people seem to forget that when it comes to Disney. This is also why the direction and execution of the MCU is unlikely to change, as the people that were the most influencial when the MCU was starting and formed have been kicked out or fired for various reasons by the time Phase 3 ended. Phase 4 and beyond is basically being run by those who protected themselves after kicking out most of the people who built up the MCU up to that point.
Even if one just closes their eyes and ears to all of this, how the MCU is being run is ridiculous. It's no big secret that they audition directors not on their skill but if they meet certain ESG-esque criterion, they hire people with hardly any writing experience to where scripts aren't even done in the middle of filming (or they just go with the first rough draft without revisions), and their shows are more aimed at propagandizing and preaching to their audience versus trying to entertain the masses. Occasionally you get a writer or director that tries to make something beyond the current mold, then the executives note the project to death (Ant Man 3 is a good example of this, as the original plan was waaaaay better than what we got until the executive producers got their hands on it). And that's not just me saying this, these things have been said by those working at Disney and reported in the news and social media. Add onto this that Disney keeps delaying MCU movies and shows to a later date (or indefinitely in some cases, which is usually a nice way of saying they're canceling shows) constantly, as well as rearranging content on a regular basis... these sorts of actions to not indicate that the original plan is being followed or their plan is going well.
Even if P6 tanks, I don't see Feige getting the axe. Again, he's positioned himself by getting rid of all the other MCU architects (who were way more influential at the start of the MCU, like Perlmutter) so he's surrounded by people who agree with him. Considering how Phase 4 went and how we're starting Phase 5, I certainly think Feige needs to be axed yesterday. However, Feige's is now entrenched to where it'll be very hard to get rid of him. The problem is who would you replace him with if you managed to fire Feige. When it comes to several big name actors and directors, they haven't been shy about staying away from Disney (whether it's the MCU or Star Wars), so I don't think it'd be a stretch that executives may have similar feelings. Of course, if you don't offer massive amounts of money and guarantee the power to make any and all changes you see fit, I don't see anyone excitedly wanting to run the MCU.