Well, the best that can be said for it is that it's yet another offshoot game studio from former Blizzard executives.
Just to remind everyone, these are mostly the same people that when they left (or were fired) spelled doom in capital letters for Blizzard (according to us). Most of them haven't amounted to much since which pretty much disputes the idea that Blizzard couldn't survive without them.
I wish Jen and JAB luck and we'll know if this is another flameout in a year or so.
P.S. Lots of little boys in this thread that apparently can't stand the idea of someone making games without them specifically in mind.