Save Up to 40% on Dragonflight Through May 15

[Lumy]

Save Up to 40% on Dragonflight Through May 15

Get up to 40% off the Base, Heroic, and Epic Editions of Dragonflight through May 15, 2023.

It’s the perfect time to gift someone a new adventure in the Dragon Isles. Get up to 40% off the Base, Heroic, and Epic Editions of Dragonflight through May 15, 2023 and heed the dragons’ call as their ancient homelands are revealed once more.

Buy Now

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Whether you’re new to Dragonflight or a seasoned veteran bringing along more friends to boost your guild’s roster, now is the perfect time to join other adventurers and treasure seekers as they unravel the mysteries of the Dragon Isles. We’ll see you in Azeroth.

[Reive]

Another one? did dragonflight sell only 500k copies?

[Biomega]

I wouldn't overinterpret this. Only makes good business sense to time discounts with new patch releases, higher chance of snagging customers if you have an attractive update in the news.

[McNeil]

Good lord these discounts won't stop coming

[unknowndeath]

Sorry but passing probably I have spent enough money on this game to know that you can't really catch others if you are behind in terms of progress and know the fact that blizzard isn't an amazing company anymore not after Activision who knows how many times it has changed the authority.

[anon5123]

We're what, 5 months in, and already getting discount after discount

lol

[Val the Moofia Boss]

Dragonflight might sell more if they stopped using a tumblr scalie as the face of the expansion. Warcraft fans aren't interested in that.

[threads]

nah when hardcore servers?

[MrLachyG]

We're what, 5 months in, and already getting discount after discount

lol

How often do businesses generally have a sale per year? I’d say at least 8-10 a year. This is no different for Blizz

[Thoriangun]

I wouldn't overinterpret this. Only makes good business sense to time discounts with new patch releases, higher chance of snagging customers if you have an attractive update in the news.

Yep something the no man's sky so actually, every time they are dropping a major patch, that put the game on sale.

It's a good move really.

[Ealyssa]

you can't really catch others if you are behind in terms of progress

That's factually wrong, especially in Dragonflight...

[Laqweeta]

How often do businesses generally have a sale per year? I’d say at least 8-10 a year. This is no different for Blizz

hahahahahahaha

Not in the same damn year their game launched LMAO (sometimes)

For example Horizon Zero Dawn took almost a 8 months before it went on a 34% off sale.

These sales reek of desperation, and It's been multiple thus far.

[Drejjmit]

Subscription or 30€. I'm not paying both. Pick one

[Polybius]

hahahahahahaha

Not in the same damn year their game launched LMAO (sometimes)

For example Horizon Zero Dawn took almost a 8 months before it went on a 34% off sale.

These sales reek of desperation, and It's been multiple thus far.

Does it really? I've seen faster discounts for entertainment in general these past 2 years. From streaming services and software to movie tickets.

[Jester Joe]

hahahahahahaha

Not in the same damn year their game launched LMAO (sometimes)

For example Horizon Zero Dawn took almost a 8 months before it went on a 34% off sale.

These sales reek of desperation, and It's been multiple thus far.

There was two, as far as I remember.

A free month subscription, and now this.

And it's been...5 months. That's really not that far off from your own example.

[VMSmith]

There was two, as far as I remember.

A free month subscription, and now this.

And it's been...5 months. That's really not that far off from your own example.

You're forgetting the 20% discount in February and the free couple weeks trial of Dracthyr. I can't remember if there's been others. But that's four discounts or free trials of Dragonflight since launch. Nearly one a month.

[Laqweeta]

You're forgetting the 20% discount in February and the free couple weeks trial of Dracthyr. I can't remember if there's been others. But that's four discounts or free trials of Dragonflight since launch. Nearly one a month.

Thanks dear.

Anyway, as I said, this is REEKING of desperation.

[exochaft]

Yep something the no man's sky so actually, every time they are dropping a major patch, that put the game on sale.

It's a good move really.

Whether it's a good move or not is highly dependent upon the game. There's quite a few games (or gaming platforms) that will almost never go on sale, or their sales are a very minor discount. The reason behind this is that the games and/or IPs are strong enough that you don't need to put them on sale. If your game is weak and/or not moving well, you'll tend to see them go on sale more frequently and/or for deeper discounts. While the trends slightly change for events and sales that are independent of an individual game, the general trend still applies.

This trend is easily seen on Steam. Games that sell really well or are popular at launch tend to not go on a sale at all for a very long time (almost a year in some cases), and when they do go on sale it's usually in the range of 10% to maybe 34%. However, there's been a bunch of AAA games that have had bad launches or are not well received that will go on sale between 34% to 50% within a month or two of their launch dates. What's the reasoning behind this? If a game is good or popular, you don't need for it to go on sale until you reach a saturation point of customers... at which point, you can afford to put the game on sale for events or promotions as you've likely tapped most of the potential people who will buy the game at your price point. It's not like you really have to worry much about clearing inventory for games anymore as things tend towards digital nowadays, so the reasons for putting your game on sale are more directly related to how well the game is selling and performing overall.

To put it mildly, the reason Dragonflight keeps going on sale is because it needs to be on sale. Yes, you can strategically place sales to boost purchases, but the frequency and magnitude of the sales are indicating that Dragonflight is having sales and participation issues. If Dragonflight was selling well and had good participation rates, the game would go on sale less frequently, probably only going on sale for 10% to 25% at this stage of the game. While I could tie this into WoW token and services sales with respect to how they could potentially indicate why the sales are happening, that's a really long post I don't want to make.

[Hitei]

Does it really?

Not really. BfA broke sales records and they still put it on 40% discount four months later with the holiday sales.
MoP had a 50% sale five months after it released.

But I'm sure that won't stop people from circle jerking about the death of the game.

[Jester Joe]

You're forgetting the 20% discount in February and the free couple weeks trial of Dracthyr. I can't remember if there's been others. But that's four discounts or free trials of Dragonflight since launch. Nearly one a month.

It's disingenuous to count free trials.

And I was being kind by including the free subscription perk, I did forget the 20% off but that was a grand total of...$10 off. 3 months after launch. So 2.

Thanks dear.

Anyway, as I said, this is REEKING of desperation.

This sounds like the kinda of logic that would also be criticizing if there wasn't any sales, saying how "The game is dead just make it cheaper".