The runes are tier 3, but they're just not good runes, and you only get like 4 total.
As for the bundles, I'd get the digital collectors one first, and then champions bundle afterwards. Collectively, they also cover all the champions in the gamer's choice pack, and give you a lot of options to play with. Ryze, Janna, Morgana and Zilean are all highly sought after champions, so learning those would be a very good first start.